Dejene Hodes

Building businesses that showcase the true essence of Ethiopia to the world.

Est. Ethiopia 4 Ventures One Vision
Portrait of Dejene Hodes
Addis Ababa Aug · 2026
The story begins

The Lede

Hello! I’m Dejene Hodes, and if you’re here, you’re probably curious about what drives me and why I’m so passionate about Ethiopia. My journey started in a small village without running water or electricity and has led me to building businesses that showcase the true essence of Ethiopia to the world.

A Love for Ethiopia

A Love for Ethiopia

Ethiopia is more than just a country to me; it’s my identity, my heritage, and my inspiration. It’s a land rich in history, culture, and natural beauty, yet it remains underappreciated by much of the world.My mission is simple: to help you see Ethiopia through my eyes, to experience its wonders, and to fall in love with it just as I have.

As the founder of several enterprises—Dejene Ethiopian Tours, Adulis Ethiopian Art, and soon, Dejene Ethiopian Coffee and Adulis Media—I’m dedicated to bringing the best of Ethiopia to the global stage.Each of these ventures is a reflection of my deep-rooted belief in the potential of this incredible nation.

The Beginning of a Vision

The Beginning of a Vision

My journey began in a small village in Ethiopia, where life was simple yet full of challenges. Born to a single mother who struggled to make ends meet, I learned early on what it meant to fight for survival.But even in those early years, there was something special about my surroundings—the vast open fields, the vibrant culture, and the warmth of the community. It was this environment that shaped my love for Ethiopia and planted the seeds of a dream that would one day grow into something much bigger.At the age of five, my life took a dramatic turn when I developed tuberculosis of the spine, a condition that left me unable to walk without assistance.In the span of a year, I lost both my mother and grandmother, the two people who had been my entire world.

With no stable home or support, I was passed from one relative to another, each unable to provide the care I desperately needed.But even in those darkest moments, I never gave up hope. My aunt, determined to give me one last chance at a better life, brought me to Addis Ababa in search of medical help. The journey was difficult, and when we arrived, we were told that my condition was too severe to be treated.

With no other options, my aunt made the heart-wrenching decision to leave me at a church, hoping that someone would take pity on me.It was at that church that my life changed forever. The kindness of strangers and the grace of God led me to Mother Teresa’s Mission for the Sick and Destitute, where I was introduced to an American doctor who would later become my adoptive father.This was the turning point—this was where my journey truly began.

A New Beginning

Under the care of my new family, I received the medical treatment I needed and the opportunity to receive an education. I underwent life-saving surgery in Dallas, Texas, and began to dream of a future that once seemed impossible. Over the next decade, I split my time between Ethiopia and the United States, each experience shaping my perspective and fueling my desire to give back to the country that gave me so much.

When I returned to Ethiopia, I knew I wanted to do something meaningful—something that would make a difference not only in my life but in the lives of many others. That’s when I decided to start my first business, Dejene Ethiopian Tours.

Dejene Ethiopian Tours: A Gateway to Ethiopia

Ethiopia is a land of extraordinary beauty, history, and culture, yet it remains one of the world’s best-kept secrets. Through Dejene Ethiopian Tours, I aim to change that. This isn’t just a travel agency; it’s a gateway to experiencing the real Ethiopia.

From the ancient rock-hewn churches of Lalibela to the breathtaking landscapes of the Simien Mountains, I want to show you a side of Ethiopia that few have seen. Ethiopia is home to nine UNESCO World Heritage Sites, including some of the oldest and most culturally significant places on earth.

Our tours are designed to immerse you in the rich history, vibrant traditions, and natural wonders that make Ethiopia so unique. Whether you’re visiting the bustling markets of Addis Ababa or exploring the serene beauty of Lake Tana, every moment is an opportunity to connect with a culture that dates back thousands of years.

But this is more than just tourism. It’s about changing perceptions, building bridges, and creating opportunities. By bringing visitors to Ethiopia, I’m not only showcasing our country’s beauty but also contributing to its economic growth and helping to create jobs for local communities.

Adulis Ethiopian Art: Celebrating Creativity

My love for Ethiopia extends beyond its landscapes and history—it’s deeply rooted in our artistic heritage. Ethiopia has a long and rich tradition of art, one that spans thousands of years and tells the story of our people in vivid colors and intricate designs. Yet, much of this art remains unknown to the outside world.

That’s why I founded Adulis Ethiopian Art. This venture is all about bringing Ethiopian art to the forefront, showcasing the incredible talent that exists within our borders. From traditional paintings to contemporary pieces, Adulis Ethiopian Art is a celebration of creativity and culture.

But it’s more than just a business. It’s a platform for Ethiopian artists to share their work with the world, to tell their stories, and to connect with audiences who appreciate the depth and beauty of their creations.

Whether it’s a single piece that finds its way into a home or a full exhibition in a global gallery, my goal is to ensure that Ethiopian art receives the recognition it deserves. And we’re just getting started.

My vision is to build a network of galleries, both in Ethiopia and abroad, where the world can experience the full spectrum of Ethiopian art. I believe that art has the power to transcend borders, to bring people together, and to create lasting change.

Dejene Ethiopian Coffee and Adulis Media: Expanding the Vision

As I continue to grow my businesses, my vision for Ethiopia expands. Dejene Ethiopian Coffee is set to launch soon, bringing the finest Ethiopian coffee directly to you. Ethiopia is the birthplace of coffee, and there’s nothing quite like the rich, bold flavors that come from our highlands.

This venture is about more than just selling coffee—it’s about sharing a piece of our culture, one cup at a time. But my plans don’t stop there.

Adulis Media is on the horizon, a platform dedicated to creative works that highlight Ethiopian stories, voices, and perspectives. Whether it’s through film, music, or literature, Adulis Media will be a space where Ethiopian creatives can shine, where their work can reach a global audience, and where new opportunities for collaboration and growth can flourish.

A Personal Connection

Everything I do is rooted in my love for Ethiopia and my desire to see it thrive. My businesses are not just about profit—they’re about making a difference, both in my life and in the lives of others. I’ve been given so much, and now it’s my turn to give back.

I invite you to join me on this journey. Whether you’re exploring Ethiopia with Dejene Ethiopian Tours, discovering the beauty of our art through Adulis Ethiopian Art, or soon enjoying a cup of the finest coffee with Dejene Ethiopian Coffee, you’re not just a customer—you’re a part of something bigger.

You’re helping to shape the future of Ethiopia, one experience at a time. Thank you for taking the time to learn about my story and my vision. I’m excited about what the future holds, and I can’t wait to share it with you.

Warm regards,
Dejene Hodes

Postscript

Everything I do is rooted in my love for Ethiopia and my desire to see it thrive. These ventures are not simply businesses — they are part of a larger vision to share Ethiopia’s culture, creativity, history, and potential with the world.

— Dejene Hodes

Founder